Hungry For Music is a charitable non-profit organization
established in Washington D.C. Its mission is to support music
education and cultural enrichment by acquiring and distributing quality musical
instruments to underprivileged children with willing instructors and a hunger
to play. In the past 15 years they have accomplished a lot of amazing things
and changed the lives of plenty of underprivileged youth, groups and schools by
distributing thousands of free musical instruments.
The organization acquires income, in part, through the
sale of compact discs the organization produces. Other sources of income
include conducting raffles, membership sales and concerts. Recently HFM was
granted a Resources and Equipment grant from the Nation Education Association.
Also, many notable donors, including Vanguard and Hard Rock Café, support HFM.
As you can see an organization like Hungry For Music
requires and lot of support and right now the organization is doing a decent
job at getting the word out or the support they need. Social Media should be
this organization’s bread and butter. As of now, I am impressed that HFM is
using a bulk load of social media outlets. They are currently using Facebook,
Twitter, LinkIn, Pinterest, and have their own website. Unfortunately, HFM is
not using this these social media outlets to the best of their ability. With 15
years in the making of Hungry for Music there is no doubt that the organization
should be at a higher level than where it is at now.
I have listed a couple of areas that need some improvement
and advise how to improve HFM social performance.
Social Media Profiles. The organization profiles of Facebookand Twitter are not up to date. I feel like the organization is doing the bare
minimum on these sites. These profiles are used to campaign their brand and you
want to be constant and consistent. Their Facebook page is more updated than
their twitter profile. I would want to keep both these profiles update with the
same information. This way you are creating a more convenient access to your
events or whatever you may have in stored
Personal Website. The personal website is where Hungry For
Music does most of their promoting. I can tell because the quality of design is
much better than the other pages. The only thing I would improve here is the
navigation. Navigation through the site is slightly difficult. There’s a lot of
repetition in the home page. Also, I would encourage HFM to in corporate a
measuring tool, for example Website Grader, to help measure the effectiveness
of their website. This will give an idea to potential sponsor how popular your
organization is and help persuade them to commit to a sponsorship.
Blog. Hungry for Music’s blog is a great asset to their
website. It is important to mention that this should be not be difficult to
find on the website. I would encourage to HFM to relocate there blog to the
front of there home page . Their blogs really captures the idea of what this
organization want to accomplish by sharing the true story of the children they've helped. The children are the audience and stars of this organization they
should be center of attention.
One of my favorite quotes’ mentioned by HFM’s founder was
“when you put an instrument in a child’s hand, you have the opportunity to
change their life”. Well I am giving you instruments to help promote your brand
and make that much more possible.




